A unique brand that pays respect to Salford's history while showcasing future opportunities and relevance to the sites past
Overview Within this project, I was given the unique opportunity to produce a stylised brand identity for a new Salford-based Bakery and Micro-brewery. Pitching a full new brand identity for The University of Salford start-up, the local community, historical context and client's needs were taken into consideration to create the outcome, Manchester Five. |
The project offered a flexible timeline, granting me the freedom to explore different design avenues and iterate throughout the process. The key objective was to create a modern and stylish brand identity that resonated with contemporary customers while simultaneously respecting the historical context and architectural surroundings of the site.
To achieve this balance, I conducted thorough research into the target audience and the site's history. This yielded a brand identity that seamlessly blended modern design elements with subtle nods to the past. The final solution conveyed a sense of sophistication and innovation while remaining grounded in the site's unique heritage.
- Color palette: A curated selection of modern colors with accents inspired by the site's historical period.
- Typography: A blend of contemporary fonts with classic elements echoing the site's architecture.
- Imagery: Compelling visuals that showcased the site's modern offerings while incorporating subtle historical references.
- Overall aesthetic: A polished and refined design that balanced sleek modernity with a touch of timeless elegance.
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