Electric vehicle design showcases new technology through a refreshed company sub-brand as part of a company-wide re-brand.
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Overview Responding to a shifting landscape towards electric vehicles, Chorley Group's electric sub-brand, GoEV needed to catch up with this and, therefore evolved into GoEV 2.1. This exciting update focused on a dynamic new trading identity for the brand's electric vehicle range and accompanying review videos. The core of the transformation lay in a meticulously crafted logotype, designed to evoke a flowing stream of content while exuding a modern and fresh aesthetic. This minimalist and fluid emblem paved the way for GoEV's continued forward momentum, perfectly capturing the brand's energetic spirit. |
As the electric vehicle landscape surged, Chorley Group's electric sub-brand, GoEV, needed a visual refresh to remain competitive. I spearheaded the transformation into GoEV 2.1, focusing on a dynamic new trading identity for their electric vehicle range and review videos.
The core of the update was a modernised, clean logotype. It symbolized a flowing stream of content with its modern, minimalist, and fluid design. This emblem captured GoEV's energetic spirit and forward momentum, propelling the brand into the future.
- Dynamic logotype: Evokes a sense of movement and progress, aligning with the evolving EV industry.
- Modern aesthetic: Clean lines and minimal elements for a contemporary and professional look.
- Fluid design: Reflects the seamless driving experience of electric vehicles.
- Enhanced brand image: Establishes GoEV as a modern and innovative leader in the EV market.
- Increased brand recognition: The distinct logotype ensures memorability and differentiation.
- Stronger connection with target audience: Appeals to environmentally conscious consumers who value style and performance.
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