The challenge for the HR consultancy Blue Circle's website design was to create a fresh and approachable brand identity, while still maintaining the recognition and trust associated with its established parent company, CG (Law).

Blue Circle needed a unique look that conveyed warmth, connection, and modern thinking, but also subtly reflected CG (Law)'s core values. The design approach focused on building a friendly and modern brand for Blue Circle, seamlessly interwoven with recognizable elements from its parent company. This would ensure a smooth transition and build trust with the target audience.